 The
ability to reliably evaluate past trade promotion
events and to incorporate that information into the
planning of future events is critical to every CPG
company’s success. With accurate, detailed
historical data combined with powerful flex
reporting, Account Review™
delivers a powerful
analytical tool for facilitating the trade
management process and expediting communication
between all groups.
Account Review™
can help
you assess and improve the effectiveness and
efficiency of trade promotion spending. Account
Review™
provides a complete picture by integrating
data from many sources, including shipments, all
forms of trade spending, cost-of-goods,
profitability and syndicated data. |
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Easier
and faster post-promotion analysis |
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All data in one place, including internal
and syndicated data |
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Electronic access to timely data with
complete roll-up capability by geography and
product hierarchies |
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Flexible reports and graphs are designed to
clarify most trade promotion issues |
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Export reports directly into Microsoft Excel
or create PDFs for additional flexibility |
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Identify successful trade events |
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Identify by account, event, and product |
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Summarize information to any geography,
product, or time frame |
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Determine the effects of forward buying by
account and event |
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Classify events by Account Review's
exclusive promotion effectiveness and
efficiency ratings |
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Proven methodology works
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Focus on
action and application of information in
decisions |
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Analysis approach understood, accepted, and
used by all departments in a consistent
manner |
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Allows for analysis of accounts for which
syndicated data is not available |
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Easiest analytical approach to administer
and support |
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