Trade Promotion – TPM – TPO – Synectics Group Advantage

Synectics Group, a division of AFS Technologies, Inc.

The Synectics Group Advantage in Trade Funds Management

PROVEN.

years of CPG TPM focus and expertise has resulted in unparalleled closed-loop Trade Funds Management functionality, including budgeting, planning, payments, deduction resolution and post-promotion evaluation. Our expertise has been built on years of feedback from a large installed TPM user base in a wide variety of CPG categories.

WEB BASED.

Account Review™ TPM Version 7 provides our clients with leading edge web-based Microsoft.NET technology. Not only is .NET perhaps the most scalable platform available today, it also provides web users an easy-to-use, feature rich interface that can outperform other browser-based applications for trade promotion management.

CLOSED-LOOP.

Account Review™ TPM is true closed-loop TPM. All of our modules are tightly integrated for managing the complete life-cycle of a trade promotion event, including planning, budgeting, payments, deduction resolution, and post-promotion analysis with customer P&Ls and syndicated data from A.C. Nielsen or IRI. Our Configuration Module links to virtually any ERP package without the use of any customized code, including internal data such as shipments, cost-of-goods, and actual trade spending.