Synectics Group is the market leader
in providing trade promotion
management (TPM) and trade promotion
optimization (TPO) software and services to
Consumer Products goods companies.
We have the number one market share
of referencable, true closed-loop
CPG companies in live production.
On our home page is a partial list of clients
using the award winning Account Review
TPM™ and TPO Planner™ software to
manage all aspects of their trade
also have the longest and deepest
domain experience of any TPM or TPO vendor.
years, we have lead the
industry with software, support
services, TPM and/or TPO that helps
increase the effectiveness and
efficiency of their trade promotion
spending. We have been integrating
syndicated and internal data for
We look forward to another
of leading the CPG TPM and TPO industry with
best-of-breed trade promotion
management and trade promotion
optimization software and services.