Synectics Group Advantage in TPO

Over 45 years of combined TPM and Optimization experience went into the development of the TPO Planner™.

The Synectics Group is a leading provider of closed-loop TPM software for over 25 years, with its Account Review™ TPM solution. Through a strategic alliance with River Logic, Synectics is proud to offer the first true optimization solution for trade promotion management that has the ability to set some constraints around timing, frequency, duration, tactic(s), and pricing and have the optimization software find the best combination.

River Logic is a leading provider of constraint based modeling for over 20 years with its Enterprise Optimizer modeling application. Most optimization platforms are inflexible, requiring significant changes when targets become constraints, constraints become targets, and other changes that are inevitable in today’s fast-pace business environment. Enterprise Optimizer is a flexible, scalable optimization tool that can easily adapt to the ever-changing world of trade promotion. EO can also expand beyond your departmental boundaries, helping manufacturers optimize much more than just trade promotion spending. To learn more about EO, go to www.riverlogic.com.