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The TPO Planner™ has functionality that is specific to
the needs of corporate trade promotion users. The corporate users
can be empowered to do the
following:
 Total Class-of-Trade Planning: Total Class-of-Trade Planning: If appropriate to
your planning process, corporate
users can
create optimized trade calendars by class-of-trade (COT).
Corporate users can create and compare
variations of national deal calendars that are optimized for
different corporate objectives.
Budget Allocation: If a top-down budget approach
applies to your category and organization’s
business process, the
national COT budget can be allocated
across customers within each COT. In
addition, the national COT deal calendar
template can be
propagated to all the customers within the
COT.
Incremental Fund Requests:
Electronic work-flow and
approval of customer plans enables corporate
users to review
customer plans and the requests for
incremental trade promotion funding. Use the
powerful concept of opportunity
cost
to help decide where to deploy
incremental trade promotion funds.
Electronic Workflow: Corporate users can review and
analyze customer plans that have been
electronically submitted
by the customer teams and other
users.
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