Synectics Group, a division of AFS Technologies, Inc.

Trade Promotion Consulting Services

Get more Volume & Profit from your Trade Spending

Manufacturers spend millions of dollars each year on trade promotion, yet few have developed the resources required to adequately evaluate the volume and profitability impact of their trade promotion activity. Understanding the effectiveness of individual trade events for each promoted item on an account-by-account basis is critical to the successful planning of future promotions. Synectics Group consultants have the expertise to work with your field and corporate staff to analyze your trade promotions and formulate an action plan to improve volume and profit.

Just a few of the trade management issues Synectics Group can help you address:
	Are your trade promotions driving consumer purchases? Are your trade promotions functioning as an attempt to hold retail distribution?
	Which trade promotions generate more shipment volume, incremental consumption, and profitability?
	Do your trade promotion expenditures result in high levels of retailer subsidization, encouraging excessive forward buys which shift volume between periods without significantly increasing overall consumption?
	Can you spend less on trade promotions without jeopardizing volume? What is the quality of the retail merchandising support you receive for various promotions?
	Are you able to reach targeted hot price points at retail? Do deeper deal discounts generate corresponding increases in retail merchandising support and greater volume?

To identify opportunities that will improve your trade plan, we will:
	Analyze past promotions using Account Review™ software
	Integrate shipment, spending, and other internal information with your syndicated data
	Compare shipment and consumption trends
	Measure the efficiency of your trade spending
	Evaluate retail merchandising performance
	Determine which trade deals work better and why
	Interview all parties involved in the planning process
	Incorporate results from all sources into specific recommendations
	Recommend reallocation of trade promotion spending to the more effective deals

Why work with Synectics Group?
Improved volume and profit are not the only results of a consulting project. We can also help with a variety of questions. Here are just some of the issues that may be targeted during consultation with Synectics Group:
	Improving your ongoing promotion analysis and trade planning processes
	Measuring account profitability due to trade promotion
	Identifying forward buying at the item level on an account-by-account basis
	Establishing measurable goals for trade marketing activity
	Providing structure and consistency to the trade promotion planning process
	Enhancing elements of deal administration
	Isolating problem areas in trade promotion

Potential Consulting Project Areas:
A consulting project with Synectics Group can focus on one or more of the following topics:
	Trade promotion event evaluation
	Account profitability
	Shipment/consumption trend analysis
	Spending analysis
	Merchandising effectiveness analysis
	Competitive activity tracking
	Trade load estimates
	Strategic planning initiatives
	General business reviews
	Geographic and/or COT analysis
	Product mix analysis
	Retail distribution
	Pricing analysis
	Seasonal sell-through
	Category performance measures
	Training in analysis and planning

Consulting Project Deliverables:
	Kick-off meeting to define project objectives
	In-depth analysis of available internal and syndicated data
	Interviews with key individuals to incorporate qualitative feedback with the quantitative analyses
	Ongoing consultation for the duration of the project
	Customized database built for project analysis
	Action plans that increase volume and profit from trade spending
	Formal presentation of results, conclusions, and recommendations
	Fact book supporting project findings and recommendations
	Installation of Account Review™ trade promotion analysis and planning software

Where to start:
Call now and schedule a free meeting with our consultants so that we can learn about your needs. Talk with us about your situation. If we believe we can help you, we will prepare a detailed proposal for your review.

Trade Promotion Consulting Services

Get more Volume & Profit from your Trade Spending

To identify opportunities that will improve your trade plan, we will:

Why work with Synectics Group?

Potential Consulting Project Areas:

Consulting Project Deliverables: