|
The leading CPG research
providers, the likes of
Cannondale, Gartner Group, IRI and Nielsen
report that
the trade promotion spending has reached an
average of 17% of annual gross revenue.
The total annual trade
promotion expenditure exceeds $100
billion per year. The
expenditure represents more than 70%
of the CPG manufacturers’ marketing budget minimizing the
ability to
strengthen a brand's image.
|
|
|
